Welhuis Dakwerken Chatbot agent image
Test Details
Test Overview
This report details the findings of a visual asset pre-test conducted by BrandPulse for Wellhuis Dakwerken. The primary objective was to identify the most effective image to represent their chatbot, optimising engagement and brand perception through data-backed insights. We leverage AI insights + human feedback to identify your top-performing asset with confidence, utilising audience signals, engagement points, and a Stopping Power Rating (SPR).
Type
Image Testing
Test period
5 days
Completion date
April 15, 2025
Test Assets
Man - Realistic
Robot - Cartoon
Woman – Cartoon
Man - Cartoon
Woman - Realistic
Location Targeting
Languages
Demographics
Male, Female
Intent Signals
Passion Profiles
Life Milestones
Package Details
Silver Package
Performance Overview
Best Performing Asset
Human Audience Signals
VS 30.000 bought audience signals
Confidence Level
VS 80% bought confidence level
Demographic Distribution
Gender Distribution
Age Distribution
Asset Performance
|
Asset |
SPR Score |
Audience Signals |
|---|---|---|
|
|
6738 |
|
|
|
6754 |
|
|
|
7220 |
|
|
|
7289 |
|
|
|
6752 |
Detailed Asset Analysis
In-Depth Visual Analysis
Each asset has been analyzed using our proprietary AI-powered Visual Heatmap Technology , which identifies areas of high visual engagement and attention. The heatmaps reveal how users interact with different elements of each image, highlighting focal points and areas that drive engagement. This data-driven approach allows us to understand why certain visuals perform better than others and provides actionable insights for optimizing your visual assets.
View all assets
Man - Realistic
Realistic
AI Insights
Powered by AI
The realistic male avatar shows strong engagement, with attention focused on the facial expression and company branding. The authentic appearance and professional attire create trust and relatability. High attention to the logo suggests strong brand recognition.
-
SPR Score 79
-
Probability to be Best 91.9%
-
Audience Signals 6738
Robot - Cartoon
Cartoon
AI Insights
Powered by AI
The robot avatar generates significant interest, particularly around the distinctive headset and expressive features. The modern design aligns well with the chatbot context, though it may feel less personal than human avatars.
-
SPR Score 52
-
Probability to be Best 6%
-
Audience Signals 6754
Woman – Cartoon
Cartoon
AI Insights
Powered by AI
The cartoon female avatar creates good engagement with its friendly expression. The thumbs-up gesture draws attention, creating a positive association with the brand.
-
SPR Score 42
-
Probability to be Best 0.9%
-
Audience Signals 7220
Man - Cartoon
Cartoon
AI Insights
Powered by AI
The cartoon male avatar receives moderate attention, with focus split between the facial features and branding. While approachable, it may not convey the same level of professionalism as the realistic version.
-
SPR Score 41
-
Probability to be Best 0.2%
-
Audience Signals 7289
Woman - Realistic
Realistic
AI Insights
Powered by AI
The realistic female avatar attracts attention to the facial region and company branding. The professional appearance resonates with audiences, though engagement metrics suggest room for optimization.
-
SPR Score 35
-
Probability to be Best 0.2%
-
Audience Signals 6752
Statistical Analysis
Explanation of Tests
Chi-Square Test
Tests whether the differences in click behavior across all assets are statistically significant.
Result: Significant at 95% confidence (p = 0.0361)
Z-Test
Compares the top two performing assets directly.
Result: Significant at 80–85% (p = 0.128)
Bayesian Test
Estimates the probability that each asset is truly the best.
Result: Man – Realistic has 91.9% probability
Statistical Significance Matrix
|
Image Asset |
95% Confidence Level Chi-Square Test |
85% Confidence Level Z-Test |
Bayesian Best Probability |
|---|---|---|---|
|
|
P= 0.0361 |
p = 0.128 |
91.9%
|
|
|
P= 0.0361 |
p = 0.128 |
6%
|
|
|
P= 0.0361 |
- |
0.9%
|
|
|
P= 0.0361 |
- |
0.2%
|
|
|
P= 0.0361 |
- |
0.2%
|
Key Insight: The Power of Human Connection
Human-like visuals, especially with direct eye contact, consistently outperformed abstract or indirect designs, generating stronger engagement and more positive user response.
The results of this test underscore the importance of human connection in digital interactions. The realistic male image resonated strongly with users due to its authenticity and relatable expression, leading to higher engagement and trust.
The attention heatmaps further confirmed that eyes, facial symmetry, and contrast were key to visual engagement, highlighting the elements that make a visual asset truly compelling and effective in capturing attention.
Recommendations & Next Steps
Implement Winning Asset
Use “Man – Realistic” as chatbot visual across all digital touchpoints.
Realism Wins
Focus on authentic expressions and eye contact for higher engagement.
Follow-Up Test
- Explore female versions with stronger gaze
- Test color background variations
- Add subtle animation to enhance interaction
Based on the data-driven insights from this test, we recommend implementing the “Man – Realistic” asset as your chatbot visual. Future testing could explore female versions with stronger gaze and further refine visual cues for optimal engagement.